Founders
Professor Eric Jauniaux
Professor Eric Jauniaux is a leading women’s pregnancy care, childbirth and gynaecology specialist. He was appointed Professor in Obstetrics and Fetal Medicine at University College London (UCL) in 2002 and received several international awards for his research into fetal and placental physiology, and work on placental related disorders of pregnancy. His main clinical and research expertise is in the management of molar pregnancies, recurrent miscarriages and placenta accreta spectrum.
He is one of the founding editor and pregnancy editor of Reproductive Bio-Medicine on line and Associate Editor of Journal of Medical Screening. He was appointed as a scientific editor of the British Journal of Obstetrics in 2013. He has been on the editorial board of many journals in Obstetrics and Gynaecology
16 years ago, he shared with Natalie and Fiona a vision of democratising access to medical knowledge and making it available to health care workers around the world, a vision that has become a reality with the foundation of MAF.
Dr Natalie K H Greenwold
Dr Natalie Greenwold is a Specialist Doctor in obstetrics and gynaecology at University College Hospital London. She qualified from Guy’s Hospital medical school in 1987 and went on to specialise in high risk Obstetrics and Gynaecology. She has published work on early pregnancy, placental development, pre-term birth and ultrasound training in rural settings. She set up Medical Aid Films in memory of her late husband.
She teaches undergraduate students at UCL and has lectured at Ravensbourne art college on the use of animations for social good.
Fiona Laird
Fiona Lard is Head of Midwifery and community perinatal mental health midwife who set up a specialist mental health support group in 2016 at the North Middlesex University Hospital. In 2021, she was awarded an Excellence in Perinatal Mental Health care award. She has volunteered at a refugee camp in Darfur with Médecins Sans Frontières, (MSF).
Jane O’Rourke
Jane O’Rourke is a Child, Adolescent and Family Psychotherapist and formerly an award-winning BBC producer. She directed some of the first animations for Medical Aid Films, including 10 Steps to a Clean Delivery which has been watched millions of times on YouTube. She is the Founder of ‘MINDinMIND’ which shares the wisdom of experienced clinicians about what best supports the mental health of children and their families.